So, what does a copywriter do? A great copywriter doesn't just write words, they research, ideate, experiment, question and test. All to make sure you get the most powerful words possible, to do the job they need to do.
For all your copy conundrums
TOV guidelines
A unique Tone of Voice is what brings your brand personality to life and helps customers remember you. Detailed guidelines keep all your communications consistent and compelling.
Blogs
Get content-rich, well-researched blog posts with relevant keywords to fit into your content strategy. Not sure on your strategy yet? Don't worry, I can help with that too.
Campaigns
Ideas, ideas, ideas. I love coming up with fresh, exciting, oooh-look-at-that ideas to bring to life any campaign, big or small. Take a look at one of my favourite campaigns, Harry Potter X Mini Boden.
Email marketing
Studies show that email customers are your most engaged. So make the most of it! I can create welcome emails, automated series (abandon basket, post-purchase etc.) and your day-to-day BAU.
Websites
​If you’re launching or updating your website, I can do everything from SEO-friendly homepages to persuasive product descriptions and compelling About pages (yes, you don’t have to awkwardly write about yourself).
Social media marketing
As well as crafting stop-you-in-your-scroll copy, I can also help storyboard and concept video content for reels and TikTok. Adorable puppy to star in videos available on request.
All your freelance copywriting questions answered…
Can I just write it myself instead of using a freelance copywriter?
Absolutely. But, if you have the resources to spend on a copywriter to get you started, it can help you get where you want to be much quicker and with less trial and error. Even hiring a copywriter to do your initial TOV guidelines and key messaging takes all the researching, thinking and worrying out of your hands.
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Is there any copywriting you don’t do?
Yes, briefs that require very technical experience in the medical and finance industry do not spark joy for me. So Marie Kondo has advised that I declutter them from my life.
Can you help me with something not on the list above?
Yes definitely, just get in touch below with your request. Some of the more unique briefs I’ve worked on include a board game, an apology letter, T-shirt slogans and the name for a podcast.
Do you work with small businesses?
Don’t tell the big, corporate clients but being a small business copywriter is one of the most rewarding parts of my job. If you’re just setting out or building your brand identity, I’d love to help support you in any way I can.
How much does a freelance copywriter charge?
Generally copywriting is charged at either a day rate or project rate. So get in touch with a few details and I can give you an accurate quote.
Is freelance copywriting fun?
Okay, maybe not a burning question you have. But, it is important to say that I love copywriting. So that job you might be stumped by or dreading and putting off, I’d actually love to do. So just let me do it!
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